WD-40 New Uses STEM School Program - XPromos

WD-40 New Uses STEM School Program

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Increase sales by engaging new audiences

WD-40 enjoys a 97% household penetration, but still needed to find ways to increase revenue.  The XPROMOS solution was to increase usage occasions among the younger audience who could use the product on skateboards, rollerblades, bicycles, and more.  Outreach to schools through STEM lesson plans did the trick, expanding uses and tightening relationships with the next generation of consumers.

More To Explore


Glidden MLS Sponsorship

XPROMOS helped Glidden meet objectives across multiple business units by negotiating a sponsorship with Major League Soccer. The deal included the first jersey deal for