WD-40 New Uses STEM School Program to Expand Audiences

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Increase sales by engaging new demographics and expanding audiences

WD-40 enjoys a 97% household penetration, but still needed to find ways to increase revenue.  The XPROMOS solution was to expand audiences by increase usage occasions among a younger demographic who could use the product on skateboards, rollerblades, bicycles, and more.  Outreach to schools through STEM lesson plans did the trick, expanding uses and tightening relationships with the next generation of consumers.

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