Increase sales by engaging new demographics and expanding audiences
WD-40 enjoys a 97% household penetration, but still needed to find ways to increase revenue. The XPROMOS solution was to expand audiences by increase usage occasions among a younger demographic who could use the product on skateboards, rollerblades, bicycles, and more. Outreach to schools through STEM lesson plans did the trick, expanding uses and tightening relationships with the next generation of consumers.
When Sage marketing leaders needed to hit their event KPIs like driving early registrations to their customer summit event in Atlanta, they asked XPROMOS to
Philips Media needed to gain support from gamers and retailers when it launched Chaos Control, a first-person shooter game. XPROMOS connected the essence of the
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