WD-40 New Uses STEM School Program

Increase sales by engaging new audiences

WD-40 enjoys a 97% household penetration, but still needed to find ways to increase revenue.  The XPROMOS solution was to increase usage occasions among the younger audience who could use the product on skateboards, rollerblades, bicycles, and more.  Outreach to schools through STEM lesson plans did the trick, expanding uses and tightening relationships with the next generation of consumers.

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

More To Explore

Sage Coca-Cola Event
Portfolio

Atlanta Event Engages with Iconic Brands

When Sage marketing leaders needed to hit their KPI of driving early registrations to their summit event in Atlanta, they asked XPROMOS to create the