Give your target audience a chance to get what they really want: a relevant bucket list reward.
Stremicks Heritage Organic Milk increased their brand awareness ten-fold among their core audience of soccer parents by offering the “coolest prize a Cal South soccer team could win”: a team trip to Hawaii contest (to play in an invitational tournament). Stremicks used on-site events, Cal South (partner) support and Facebook to promote the contest. The prize created a “wow” that literally lasted years.
Winning Entry:
