Stremick’s Heritage Organic Milk Ultimate Team Reward

Win a Team Trip to Hawaii

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Give your target audience or ideal customer persona the chance to get what they really want: a relevant bucket list reward.

Stremicks Heritage Organic Milk increased their brand awareness 10X among their ICP soccer parents by offering a relevant bucket list reward.

XPROMOS created the “coolest prize a Cal South soccer team could win”: a team trip to Hawaii (to play in an invitational tournament).  Stremicks used on-site events, Cal South (partner) support and Facebook to promote the contest.  The prize created a “wow” that literally lasted years.

Winning Entry:

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