Give your target audience or ideal customer persona the chance to get what they really want: a relevant bucket list reward.
Stremicks Heritage Organic Milk increased their brand awareness 10X among their ICP soccer parents by offering a relevant bucket list reward.
XPROMOS created the “coolest prize a Cal South soccer team could win”: a team trip to Hawaii (to play in an invitational tournament). Stremicks used on-site events, Cal South (partner) support and Facebook to promote the contest. The prize created a “wow” that literally lasted years.