Slinky Anniversary Jingle Contest

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Build a campaign around any kind of anniversary

The Iconic Slinky enjoyed its best sales year ever since its launch in 1943 when XPROMOS discovered and promoted the 50th anniversary of the “Slinky Jingle” with a YouTube contest.  The “anniversary” gave Slinky a reason to convince key retailers to promote the brand, and extend their support with a limited-edition product.

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