Experiential marketing campaigns bring brands to life through direct engagement with a targeted audience. Typically (but not always), the brand hosting the experience or event is borrowing interest from a third party IP (intellectual property), such as a sporting event, music concert, trade show, or other large gathering.

An ideal experiential campaign first connects with the audience, and then delivers a call-to-action to move the prospect further along in the customer journey.

We are known for integrating new and emerging technology at events (such as vending machines that drop random prizes when people tweet the with the event hashtag) to boost engagement and create buzz.