Experiential Marketing​

Creating experiences emotionally connects people with brands.

What We Do

Experiential marketing campaigns bring brands to life through direct engagement with a targeted audience. Typically (but not always), the brand hosting the experience or event is borrowing interest from a third party IP (intellectual property), such as a sporting event, music concert, trade show, or other large gathering.

An ideal experiential campaign first connects with the audience, and then delivers a call-to-action to move the prospect further along in the customer journey.

We are known for integrating new and emerging technology at events (such as vending machines that drop random prizes when people tweet the with the event hashtag) to boost engagement and create buzz.

Events

Multicultural Segmentation

Creating an experience in a predefined space at trade shows, festivals, sporting events

Mobile Marketing Tours

Mobile Marketing Tours

Customized vehicles that tour multiple markets with staff to deliver brand experiences for all attendees

Merchandising

Merchandising

Immersive point-of-purchase retail displays that create experiences on-demand