Direct response campaigns have evolved over the years, but the core philosophy remains the same. You need a solid list, a strong offer, and attention-getting creative. 

Today’s world has created an abundance of new delivery avenues, from email and text messages to Instant Messenger and LinkedIn messaging. Bulky or lumpy direct mail packages have made a strong comeback in the digital age, as they break through the clutter to connect with targeted audiences in a way that is once again engaging.