Say Goodbye (finally) to Speed Reading Terms on TV and Radio - XPromos

Say Goodbye (finally) to Speed Reading Terms on TV and Radio

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Since 1976, the FCC has required broadcast stations that advertised its contests and sweepstakes to the general public to disclose the material terms on air. These on-air disclosures typically have taken the form of very rapidly recited terms at the end of the broadcast announcing the contest or extremely small print found at the bottom of the television screen.  In an attempt to give broadcasters more flexibility in meeting their disclosure obligations and adapt to changing consumer expectations in the Internet Age, the FCC has updated the Contest Rule to allow broadcast stations to disclose material contest and sweepstakes terms on a readily accessible public website.

See article for new requirements.

More To Explore

Honored. Especially in 2020

We are honored to share that XPROMOS Marketing Mastery has been chosen once again as a 2020 top-performing global B2B company – The Clutch 1000:

Maximizing Value by Repurposing Assets

Many B2B sales and marketing teams aren’t getting the results the expected from valuable (and pricey) analyst reports and whitepapers. So we created a fix.