XPROMOS developed a multi-touch direct mail campaign focusing on the major challenges that businesses face while growing their business. Each direct mailer features an identified painpoint of growth, such as “Poor Visibility” into an organization’s data. XPROMOS connected each painpoint with a relevant premium to send to Sage software’s targets, with an insert focusing on the benefits and a call to action to attend a webinar.
XPROMOS helped Glidden meet objectives across multiple business units by negotiating a sponsorship with Major League Soccer. The deal included the first jersey deal for