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Sage “Go All In” Event Incentive

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To get attendees to schedule demos of specific products in advance of a conference event (to avoid the crush of queries and missed opportunities between sessions), XPROMOS created a last-minute “Go All In” trade show incentive program.

XPROMOS leveraged the location (Las Vegas) to create a “Go All In” game that randomly rewarded poker chips valued at $25-$500 for demo attendance.

The offer was delivered via direct mail and email.

The results:

12.5% response rate.

Scheduled demos exceeded target by 188%.

Sales exceeded target by 400%.

The promotion created major buzz on the event floor, prompting the marketing team to buy and fulfill twice the number of expected demo rewards on the fly.

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