To get attendees to schedule demos of specific products in advance of a conference event (to avoid the crush of queries and missed opportunities between sessions), XPROMOS created a last-minute “Go All In” trade show incentive program.
XPROMOS leveraged the location (Las Vegas) to create a “Go All In” game that randomly rewarded poker chips valued at $25-$500 for demo attendance.
The offer was delivered via direct mail and email.
The results:
12.5% response rate.
Scheduled demos exceeded target by 188%.
Sales exceeded target by 400%.
The promotion created major buzz on the event floor, prompting the marketing team to buy and fulfill twice the number of expected demo rewards on the fly.
