XPROMOS used a compelling event demo incentive to fill product demonstration appointments in 48 hours for Sage software at their annual Summit event in Atlanta. Half the appointments were taken within hours of the first email drop.
How it happened
A planned series of emails invited participants to share a Coke with a Sage rep, and in return, receive a random value stock share worth $25-$100. The rewards got attention by connecting the Sage brand activity with the location (Atlanta– home to Coca-Cola) and the audience (financially-centric customers).