XPROMOS filled product demonstration appointments in 48 hours for Sage software at their annual Summit event in Atlanta. Half the appointments were taken within hours of the first email drop. Participants got to share a Coke with a Sage rep, and receive a random value stock share worth $25-$100. The rewards got attention by connecting  the Sage brand activity with the location (Atlanta– home to Coca-Cola) and the audience (financially-centric customers).