Rain Bird Fields of Green Loyalty program - XPromos

Rain Bird Fields of Green Loyalty program

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Drive Purchases over time with a Loyalty Program.

Not all products are built to for repeat purchase over time.  But if you sell something consumable, or something with a broad range of products, then a loyalty (or continuity) program  is a good choice to drive incremental purchases over time.  Rain Bird used a “Fields of Green” program to boost sales from landscape contractors who purchase products daily to service their customers. To keep the contractors engaged, X! PROMOS offered weekly prizes for participants, and dangled a sizzling carrot of winning a trip to the Super Bowl.  In the end, Rain Bird sold an incremental $4MM in product as participating contractor purchases increased over 20% vs year prior.

More To Explore

Portfolio

Glidden MLS Sponsorship

XPROMOS helped Glidden meet objectives across multiple business units by negotiating a sponsorship with Major League Soccer. The deal included the first jersey deal for