Drive Purchases over time with a Loyalty Program.
Not all products are built to for repeat purchase over time. But if you sell something consumable, or something with a broad range of products, then a loyalty (or continuity) program is a good choice of incentive program to drive incremental purchases over time. Rain Bird used a “Fields of Green” program to boost sales from landscape contractors who purchase products daily to service their customers. To keep the contractors engaged, XPROMOS offered weekly prizes for B2B contractor participants, and dangled a sizzling carrot bucket list reward: an all-expense paid trip to the Super Bowl.
The results spoke for themselves. In the end, Rain Bird sold an incremental $4MM in product as participating contractor purchases increased over 20% vs year prior.
