Gundam Tour

Gundam Tour

June 24, 2014

XPROMOS built and executed a 6 month mobile tour for Bandai’s Gundam brand– visiting Walmart and Toys “R” Us locations nationwide with a custom 53’ trailer to introduce the “Star Wars of Japan”. The immersive experience drove sales up 150% post-visit in the total market, and led to incremental morning TV PR in several markets.

Key Insights

  • Retail partners can gain significant traffic and sales from in-store and parking lot events- -even outside of the featured brand.
  • Grassroots events create the perfect opportunity to collect UGC (user generated content) for social sharing and peer-to-peer testimonials.
  • Events can deliver PR to expand the reach and brand value.
Client name
Bandai America
Events, Retail Programs