#7 of 30: Think B2B for ROI

#7 of 30: Think B2B for ROI

December 4, 2015

Think B2B for ROI

Glidden paints made the most of a MLS sponsorship by becoming the paint of choice on new soccer stadium builds in North America.  By recognizing the opportunity, multiple Glidden business units could capitalize on new opportunities to win multi-million dollar contracts.