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#3 of 30: Go Big on Win Backs

#3 of 30: Go Big on Win Backs

November 30, 2015

Go Big to Win Back Customers

In the end it’s virtually always cheaper to retain or win back existing customers than chase new ones.   Sage gained over $1MM in unexpected revenue in Q4 through a win-back “amnesty” program that eliminated the typical “off-plan” customer fees and penalties.  It was just the incentive customers needed to get back on track, and it delivered big revenue during the critical year-end timeframe.  

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