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#4 of 30: Align with Your Target’s Passions

#4 of 30: Align with Your Target’s Passions

December 1, 2015

Align with the passions of your target audience.

Understanding your target audience includes identifying with their passions. Makita power tools became Hispanic category leaders by leveraging soccer and the Mexican National Team. It translated to distribution in over 350 new doors and $9MM in revenue in the one year.