Drive Purchases over time with a Loyalty Program.
Not all products are built to for repeat purchase over time. But if you sell something consumable, or something with a broad range of products, then a loyalty (or continuity) program is a good choice to drive incremental purchases over time. Rain Bird used a “Fields of Green” program to boost sales from landscape contractors who purchase products daily to service their customers. To keep the contractors engaged, X! PROMOS offered weekly prizes for participants, and dangled a sizzling carrot of winning a trip to the Super Bowl. In the end, Rain Bird sold an incremental $4MM in product as participating contractor purchases increased over 20% vs year prior.