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#21: Give customized overlays to best partners for best campaign results

#21: Give customized overlays to best partners for best campaign results

December 19, 2015

Create a giveaway that makes sense

Barbie sales increased over 20% with the execution of the Be Anything program.  The TV-advertised umbrella campaign offered rewards for participation in a contest, while in-store execution was ensured by creating shopper marketing programs specially tailored for key accounts like Target, Walmart, Toys “R” Us and more.