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#2 of 30: Create an Anniversary

#2 of 30: Create an Anniversary

November 29, 2015

Build a campaign around any kind of anniversary

Poof-Slinky enjoyed their best sales year ever when X! PROMOS discovered and promoted the 50th anniversary of the “Slinky Jingle” with a YouTube contest.  The “anniversary” gave Slinky a reason to convince retailers to promote the brand, and extend their support with a limited-edition product.