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#18: Tighten your target to boost responses

#18: Tighten your target to boost responses

December 15, 2015

Tighten your target to boost responses

Oroweat successfully launched a new bread SKU by working with Ralphs (a division of Kroger) to offer a high value coupon only to consumers who had purchased a competitive product in the previous 14 days. The coupon redeemed at twice the typical rate, and enjoyed a successful campaign launch with a limited spend.