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#16: Increase sales by engaging new audiences

#16: Increase sales by engaging new audiences

December 13, 2015

Increase sales by engaging new audiences

WD-40 enjoys a 97% household penetration, but still needed to find ways to increase revenue.  The X! PROMOS solution was to increase usage occasions among the younger audience who could use the product on skateboards, rollerblades, bicycles, and more.  Outreach to schools through STEM lesson plans did the trick, expanding uses and tightening relationships with the next generation of consumers. 

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