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Learjet Sweepstakes Connects Prize to Philips Media Video Game Essence

Philips Media Chaos Control Learjet

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Philips Media Chaos Control Learjet

Philips Media needed to gain support from gamers and retailers when it launched Chaos Control, a first-person shooter game. XPROMOS connected the essence of the game to a bucket-list prize of a Lear Jet Weekend Trip with friends to anywhere in the world. The promotion excited retailers, who gave the game shelf space and feature, and it drove awareness to drive consumer purchase.

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