Connect with Pop Culture
Mike’s Hard Lemonade connected with its sales force of young men by leveraging the explosion of Texas hold ’em poker. Top salespeople were rewarded with an invitation to play in a $100,000 Las Vegas poker tournament.
Connect with Pop Culture
Mike’s Hard Lemonade connected with its sales force of young men by leveraging the explosion of Texas hold ’em poker. Top salespeople were rewarded with an invitation to play in a $100,000 Las Vegas poker tournament.
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