Align with the passions of your target audience.
A sponsorship is a clear way to connect with your ideal customer persona. Understanding your target audience includes identifying with their passions. Makita power tools became Hispanic category leaders by turning to XPROMOS to create a soccer sponsorship with MLS and the Mexican National Team. The results were felt immediately and lasted over 15 years. In year one, it translated to distribution in over 350 new doors and $9MM in incremental revenue.