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INFO X!CHANGE BLOG

That was the question in late 2014, when my business partner and I celebrated our 25th business anniversary. We took a leap of faith in 1989 that we could run our own promotions agency. Since then we have had the...
Recently, the founders of X!PROMOS launched an Instant X!pertise series of resources designed to help marketers at all levels become better educated about how to use promotional tools to drive sales. As a part of that program, we decide to begin...
Welcome to our 30 days of X!mas! This year X!PROMOS is committed to assisting marketers of all sizes to improve marketing campaign ROI through promotions that can increase sales, response rates, and brand awareness.  We are sharing inspiration in the form of 30 days of...
How influential are social influencers? In a word, VERY. Most marketers acknowledge that bloggers are becoming more and more influential, as consumers are looking online to discover new brands and reinforce their purchase choices.  Consumers surveys show that over 80% trust...
This is just one of the 8 hot ideas you can find in “Eight untapped Sweepstakes Prize Hacks: Big Value on a Small Budget”. According to the IEG, annual sponsorship spending by North American companies was expected to reach over $20 billion...
Since 1976, the FCC has required broadcast stations that advertised its contests and sweepstakes to the general public to disclose the material terms on air. These on-air disclosures typically have taken the form of very rapidly recited terms at the end...
Want to know the different between a legal sweepstakes and an illegal lottery?  Ask WTC. The World Triathlon Corporation found out the hard way the difference when the FTC hit them with a $2.7 million dollar fine for running an...