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INFO X!CHANGE BLOG

In the marketing world, you have to know when to shake things up. It’s not just about forming effective digital strategies — you have to be willing to think outside the box. That’s why we, at XPromos Marketing Mastery, are...
Recently AT&T launched a compelling, fun sweepstakes targeting Game of Thrones fans (practically everyone) called “Own the Throne”. Participants can to enter to win an $18,000 replica of the Game of Thrones Throne. It’s an iconic piece from the wildly...
SEO is not a sprint, it’s a marathon. Here’s a handy infographic to keep you on track. SEO marketers have a lot to keep up with: updated algorithms, changing user behaviors, and new technologies. This infographic puts all that info...
Today’s a great day to be a Ducks fan.  The Anaheim Ducks fought through major long-term injuries to key personnel (over 300 man-games lost) to finally secure a playoff spot after the 80th game (out of 82). It’s also a...
At long last, we are launching a free webinar series this week to help marketers quickly and efficiently increase campaign engagement. How? By choosing the right tool to trigger prospects and customers to take action. Getting engagement along the customer...
I love Q4.  Back in the ‘90’s, we typically spent Thanksgiving weekend preparing to hear what toys didn’t move well on Black Friday, so that we could get promotions in-store the following week for the under-performers. It was all hands...
I’ve heard a few horror stories lately from colleagues about top-of-the-funnel leads lost as a result of marketing automation “glitches”. A handful of our middle-of-the-funnel campaigns also recently stalled because of internal corporate martech challenges. As we all know, neither...
“Help! My click-thru’s took a nose-dive.” “Out of nowhere, my opt-in rate crashed.” “My sales dropped off the cliff this week.” Marketers say this time and again, throughout the course of the year.  Many are truly perplexed as to why...
That was the question in late 2014, when my business partner and I celebrated our 25th business anniversary. We took a leap of faith in 1989 that we could run our own promotions agency. Since then we have had the...