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INFO X!CHANGE BLOG

Mastering the SEO Marathon

SEO is not a sprint, it’s a marathon. Here’s a handy infographic to keep you on track. SEO marketers have a lot to keep up with: updated algorithms, changing user behaviors, and new technologies. This infographic puts all that info...

How to Succeed Like a Pro: Business Inspiration from the 2018 Ducks

Today’s a great day to be a Ducks fan.  The Anaheim Ducks fought through major long-term injuries to key personnel (over 300 man-games lost) to finally secure a playoff spot after the 80th game (out of 82). It’s also a...

Secrets to Fast-Tracking Customer Journey Engagement

At long last, we are launching a free webinar series this week to help marketers quickly and efficiently increase campaign engagement. How? By choosing the right tool to trigger prospects and customers to take action. Getting engagement along the customer...

It’s Q4: Time to Close…. and Open.

I love Q4.  Back in the ‘90’s, we typically spent Thanksgiving weekend preparing to hear what toys didn’t move well on Black Friday, so that we could get promotions in-store the following week for the under-performers. It was all hands...

Marketing automation is awesome… except when it’s not.

I’ve heard a few horror stories lately from colleagues about top-of-the-funnel leads lost as a result of marketing automation “glitches”. A handful of our middle-of-the-funnel campaigns also recently stalled because of internal corporate martech challenges. As we all know, neither...

Prospects don’t live in a vacuum

“Help! My click-thru’s took a nose-dive.” “Out of nowhere, my opt-in rate crashed.” “My sales dropped off the cliff this week.” Marketers say this time and again, throughout the course of the year.  Many are truly perplexed as to why...

Happy 25th Anniversary…. now what?

That was the question in late 2014, when my business partner and I celebrated our 25th business anniversary. We took a leap of faith in 1989 that we could run our own promotions agency. Since then we have had the...
  • martech

The Winter 2015 Martech report is finished!

Recently, the founders of X!PROMOS launched an Instant X!pertise series of resources designed to help marketers at all levels become better educated about how to use promotional tools to drive sales. As a part of that program, we decide to begin...
  • SHOMHawaiiContest

Get Inspired by 30 ideas in 30 days

Welcome to our 30 days of X!mas! This year X!PROMOS is committed to assisting marketers of all sizes to improve marketing campaign ROI through promotions that can increase sales, response rates, and brand awareness.  We are sharing inspiration in the form of 30 days of...