We are honored to share that XPROMOS Marketing Mastery has been chosen once again as a 2020 top-performing global B2B company – The Clutch 1000: https://clutch.co/press-releases/honors-top-1000-service-providers-2020-exclusive-1000-list.
To create the list, Clutch analyzes companies across four criteria:
- Recency, number, and quality of Clutch-verified reviews
- Types of clients
- Services offered and experience providing those services
- Brand reputation and visibility
“Each year, our company takes the time to highlight the top tier industry leaders in the global B2B market,” said Clutch Founder Mike Beares. “With an impressive background of projects, responsive customer service, and superior skillsets in their fields, these companies have proven time and again that they’re the best choice when selecting a B2B provider.”
Pushing Through in 2020
Like many businesses, 2020 has been challenging at XPROMOS. Several project were put on hold and then cancelled as the pandemic worsened and spread. While many clients in the Spring were adjusting to remote work and all the uncertainties of life, (hello, Zoom School), we were fortunate enough to already be veterans of long distance collaboration (and existing users of Zoom, Microsoft Teams, Go To Meeting, and others).
Pivoting and Producing
As our clients adjusted to the new reality, we pivoted. We wanted to help fellow small business owners. We wanted to give them hope. We wanted to show them how to make the most of their own skills. So we doubled down on creating and sharing free resources based on our 30+ years of experience.
We did YouTube videos and podcast episodes, sharing our own stories of major pivots (in the last 30 years) to inspire hope. And we even called on our colleagues to do the same.
We did two full weeks of live training on how to sell to retail stores, in conjunction with a rockstar colleague.
We followed that up with a live, hands-on group workshop.
We created a “Pivot your Business” course and wrote a book in the Pivot Mindset, because that’s where people were struggling.
We built a USP Masterclass when we saw how businesses were investing in marketing solutions without a clear strategy.
Then, we filled another gap in the market with a LIVE 6-week ABM Made Simple workshop.
And we built a product offering designed to engage new enterprise-level clients. It’s a reasonably price project that fills a real need in B2B market.
Version One is better than Version None
2020 has been a great year to learn and test new ideas. Thanks to the time we spent on training and mentors, we’ve been able to keep moving forward. It has strengthen our entire business, as we uncover crossover opportunities between enterprise and small business.
Closing the year strong
Business has been non-stop in Q4. Existing clients have come back alive. New clients are trying us out with the new product offering.
Clients are happy and satisfied.
And, we are spreading the word of our digital products through new partnerships.