XPROMOS built a new product line for Nicholson Facilitation, based on their 15 years of experience and passion in youth sports governance. After creating the name “GO” for Governance and Operations, XPROMOS brought together disparate resources under a branded umbrella to be marketed across the youth sports landscape. XPROMOS created a custom martech stack based on a membership site and supported it with a multi-level business plan for NFA, including solutions for enterprise-level prospects. To market GO!, XPROMOS create a comprehensive campaign, including a series of press releases, Facebook ads with a landing page, weekly webinar series from outside experts, and an automated follow-up email funnel to build engagement and move prospects along the customer journey. GO was named a finalist for the Sports Innovator of the Year.
