Glidden MLS Sponsorship

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XPROMOS helped Glidden meet objectives across multiple business units by negotiating a sponsorship with Major League Soccer (MLS).

The deal included having the Glidden brand as the first title sponsorship and jersey deal for the Columbus Crew (who won the championship in the first year of sponsorship).

The sponsorship and related programs delivered a positive ROI in the first year, including:

  • $475,000 directly related to hospitality
  • $1MM in revenue from a B2B stadium deal

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