Glidden MLS Sponsorship

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

XPROMOS helped Glidden meet objectives across multiple business units by negotiating a sponsorship with Major League Soccer (MLS).

The deal included having the Glidden brand as the first title sponsorship and jersey deal for the Columbus Crew (who won the championship in the first year of sponsorship).

The sponsorship and related programs delivered a positive ROI in the first year, including:

  • $475,000 directly related to hospitality
  • $1MM in revenue from a B2B stadium deal

More To Explore

Optimized by Seraphinite Accelerator
Turns on site high speed to be attractive for people and search engines.