Glidden B2B Stadium Sponsorship optimized ROI

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XPROMOS guided Glidden paints to optimized their sponsorship ROI with MLS by becoming the paint of choice on new soccer stadium builds in North America.  By recognizing the opportunity, multiple Glidden business units capitalized on new opportunities to win multi-million dollar contracts. While still supporting consumer efforts, such as collaborations with The Home Depot, the B2B efforts drove the event sponsorship ROI.

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