Don’t Overlook the Obvious
When Philips Media launched its new video player featuring Forrest Gump, they offered consumers the obvious reward as a GWP: a FREE Box of Chocolates with purchase. It just made sense.
GWPs (Gifts with Purchase) are one of the many kinds of incentive programs that marketers can use to move prospects to the next step in the customer journey. Choosing the right type of incentive depends on the action you want the prospect to take.