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Fleetwood Entertainer Home Incentive Package

Fleetwood Entertainer Home

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How an Aspirational Reward Delivered 3X Quota for a Big-Ticket Item

Incentives drive purchase, whether it’s an impulse buy or major life purchase.  By offering an Entertainer Home “upgrade” (inclusion of a home entertainment system at cost), Fleetwood Homes 3X’d their quota sales.  The Entertainer Home became the single best-selling unit in Fleetwood’s history simply by recognizing what their ideal customer audience most desired to make their new home “perfect” .

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