How an Aspirational Reward Delivered 3X Quota for a Big-Ticket Item
Incentives drive purchase, whether it’s an impulse buy or major life purchase. By offering an Entertainer Home “upgrade” (inclusion of a home entertainment system at cost), Fleetwood Homes 3X’d their quota sales. The Entertainer Home became the single best-selling unit in Fleetwood’s history simply by recognizing what their ideal customer audience most desired to make their new home “perfect” .