Farmer John Celebrity Soccer Offer at Food 4 Less

Think like a fan when using celebrities

Farmer John generated retail sales at Food 4 Less by creating a free soccer ball offer featuring Ramon Ramirez, a beloved former member of the Mexican National Team. The relationship was further leveraged by having Ramon sign some balls and jerseys that were leveraged as giveaways to drive ESPN radio support and social media engagement. In short, small incremental assets expanded the reach of the program without breaking the budget.

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