Improve Email Deliverability, Reviving a “Dead” Email List for Sage

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

XPROMOS helped Sage revive a dead email list by creating an innovative reengagement campaign.  The interactive, digital instant win sweepstakes offered compelling weekly prizes with four email touches—each designed to get customers who had not responded to any email for over 6 months to reengage with Sage. XPROMOS created the emails, landing page, digital sweepstakes, and sourced and fulfilled the prizes.

Campaign Extended

The exact campaign results were not sharable :(. However, the client requested that the program be extended to continue to reengage contacts who were nearing the 6 month mark.

Protecting email deliverability

Keeping these contacts engaged allowed Sage to mitigate list churn, while protecting their email deliverability targets.

More To Explore

Optimized by Seraphinite Accelerator
Turns on site high speed to be attractive for people and search engines.