CPG Comfort Food Digital Launch Campaign

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When a successful regional restaurant wanted do a CPG launch regionally, they called XPROMOS. The result was the creation of a strategic integrated marketing plan for the CPG launch of Keystone’s frozen mac & cheese in the Indianapolis market. 4EG expanded their flagship restaurant product at retail after gaining support from Kroger. XPROMOS launched a local market campaign on a limited budget to include top of the funnel outreach and purchase incentives: PR, influencer/advocacy engagement contest, content development, digital sweepstakes, Facebook ad campaign, on-site event sponsorship negotiations and execution, partner search and negotiations.

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