When a successful regional restaurant wanted do a CPG launch regionally, they called XPROMOS. The result was the creation of a strategic integrated marketing plan for the CPG launch of Keystone’s frozen mac & cheese in the Indianapolis market. 4EG expanded their flagship restaurant product at retail after gaining support from Kroger. XPROMOS launched a local market campaign on a limited budget to include top of the funnel outreach and purchase incentives: PR, influencer/advocacy engagement contest, content development, digital sweepstakes, Facebook ad campaign, on-site event sponsorship negotiations and execution, partner search and negotiations.
Atlanta Event Exceeds Event KPIs, Engages with Iconic Brands
When Sage marketing leaders needed to hit their event KPIs like driving early registrations to their customer summit event in Atlanta, they asked XPROMOS to