In the marketing world, you have to know when to shake things up. It’s not just about forming effective digital strategies — you have to be willing to think outside the box. That’s why we, at XPromos Marketing Mastery, are...

At long last, we are launching a free webinar series this week to help marketers quickly and efficiently increase campaign engagement. How? By choosing the right tool to trigger prospects and customers to take action. Getting engagement along the customer...

I’ve heard a few horror stories lately from colleagues about top-of-the-funnel leads lost as a result of marketing automation “glitches”. A handful of our middle-of-the-funnel campaigns also recently stalled because of internal corporate martech challenges. As we all know, neither...

“Help! My click-thru’s took a nose-dive.” “Out of nowhere, my opt-in rate crashed.” “My sales dropped off the cliff this week.” Marketers say this time and again, throughout the course of the year.  Many are truly perplexed as to why...