Actionable Marketing Insights to Accelerate Your Success
If you’ve been following along on our brand story journey (and you’re still here), you’ve been convinced of the value of a brand story and
If you’ve tried to work through building your own brand story, you may have quickly realized that the process is more complex than it looks
Like most B2B marketers, you’ve likely heard the buzz around the importance of brand storytelling. Whether you’ve read Donald Miller’s Storybrand or Seth Godin’s quote
When was the last time you felt anxiously excited about a new email drop? Can you remember when you last received positive customer feedback on
If you’re currently running ABM programs, you’re no doubt already plugged into the ideal customer personas. You know your target audience’s significant pain points, and
As a marketing concept, ABM is in its infancy. ITSMA (Information Technology Services Marketing Association) first coined the phrase ABM, or account-based marketing, in 2004.
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