At long last, we are launching a free webinar series this week to help marketers quickly and efficiently increase campaign engagement. How? By choosing the

I love Q4.  Back in the ‘90’s, we typically spent Thanksgiving weekend preparing to hear what toys didn’t move well on Black Friday, so that

I’ve heard a few horror stories lately from colleagues about top-of-the-funnel leads lost as a result of marketing automation “glitches”. A handful of our middle-of-the-funnel

“Help! My click-thru’s took a nose-dive.” “Out of nowhere, my opt-in rate crashed.” “My sales dropped off the cliff this week.” Marketers say this time

That was the question in late 2014, when my business partner and I celebrated our 25th business anniversary. We took a leap of faith in

Recently, the founders of X!PROMOS launched an Instant X!pertise series of resources designed to help marketers at all levels become better educated about how to use