ACT Mobile Product Launch Direct Mail

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Clearly Promote your Key Benefit

When ACT finally launched for the Palm OS, the direct mail delivered strong results by clearly focusing on the most important benefit: having your CRM information in the palm of your hands, at all times.

This direct response campaign broke through the clutter through the strong visuals. The mailer also gave prospects a reason to ACT immediately, with a limited time discount during the launch period.

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