After launching in 1989, agency founders Shari and Yvette quickly built XPROMOS with impressive client list that included sales promotion agency of record status with Mattel Toys, which they maintained for 11 years.  During that 11 years XPROMOS consistently helped increase Barbie sales 20% year after year with game-changing in-store events, seasonal promotions, and new segment launch campaigns.  Nomady lead the team in negotiating the 3-term MLS sponsorship contract for Makita Tools and 2-term contract Glidden Paints, while Yvette built the immersive experiential marketing campaigns under the motto “no asset unused”.  These predominantly B2B marketing activation programs used an audience segmentation strategy to (targeting Hispanic contractors) to  deliver a positive ROI for the  brands by opening and supporting new accounts. Hear more about the journey by watching their 30-anniversary video.