After launching in 1989, agency founders Shari and Yvette quickly built XPROMOS with impressive client list that included sales promotion agency of record status with Mattel Toys, which they maintained for 11 years. During that 11 years XPROMOS consistently helped increase Barbie sales 20% year after year with game-changing in-store events, seasonal promotions, and new segment launch campaigns. Nomady lead the team in negotiating the 3-term MLS sponsorship contract for Makita Tools and 2-term contract Glidden Paints, while Yvette built the immersive experiential marketing campaigns under the motto “no asset unused”. These predominantly B2B marketing activation programs used an audience segmentation strategy to (targeting Hispanic contractors) to deliver a positive ROI for the brands by opening and supporting new accounts. Hear more about the journey by watching their 30-anniversary video.
President and Co-founderNomady’s relentless dedication to client service keeps clients coming back. An agency study showed that clients were impressed with the level of attention received from X! Promos.
Co-founder and Head of Creatives
Her ability to disseminate information, find the X! Factor, and apply it to client needs has earned her two Reggie Awards and 30 years of satisfied clients.
Fiercely independent business owner. Quietly pragmatic marketing leader. Purposefully direct communicator. Confidently driven to exceed expectations. Inspires others to thrive through marketing clarity.
Passionate marketing expert. Innovative fixer of marketing challenges. Explorer of fresh solutions and new technologies. Driven to help others cleverly use marketing to thrive.