In the marketing world, you have to know when to shake things up. It’s not just about forming effective digital strategies — you have to be willing to think outside the box.
That’s why we, at XPromos Marketing Mastery, are passionate about pushing boundaries to generate leads. Whether it’s using trigger tools like sweepstakes or building interactive events, we’re always on the lookout for new ways to encourage brand engagement.
And we’ve been hearing great results from our clients!
We’ve recently earned our first series of reviews on Clutch, a ratings and reviews platform for B2B service providers. Beyond getting helpful client feedback, it’s been a great opportunity for us to show off some of the projects we’re most proud of.
For our first review, we partnered with a business software company to help improve their brand’s customer experience. Our team planned an exclusive event for their annual user conference of about 1,500 attendees, providing high-level content for executive decision-makers.
We created a day-long experience included internal and external speakers, gifts, and a reception to promote networking opportunities.
Based on that event, we found that executives who attended the session actually spent twice as much as the client’s projected numbers compared to the rest of their customers. These creative engagement strategies delivered a massive ROI for our client.
In another long-term project, we worked Makita Power Tools, a manufacturer of professional-quality hand tools. We recommended they embrace the growing Hispanic contractor audience as a key target demographic. When they agreed, we then negotiated a sponsorship with Major League Soccer and the Mexican National Team, making Makita the first power tool company to fully embrace the Hispanic strategy.
Our marketing strategies included a touring vehicle at soccer events where prospects could explore our client’s power tools during games, plus innovative dealer-focused gear packages and sweepstakes prizes. Our efforts helped generate millions in additional revenue, leading to substantial sales growth.
In an engagement like that, it’s only natural that we’d built such a strong working relationship. As our client says:
“They went beyond the scope of the project by becoming involved in the strategy’s execution. We continue to be good friends within the industry and I respect them tremendously.” – Former Marketing Head of Emerging Markets, Makita Power Tools
We’re grateful for all of the client feedback we’ve received, and the reviews have helped feature us on Clutch’s sister sites, too: The Manifest services buyers with data-driven blogs as well as company directories, and you can see our digital portfolio on Visual Objects.