Recently, the founders of X!PROMOS launched an Instant X!pertise series of resources designed to help marketers at all levels become better educated about how to use promotional tools to drive sales. As a part of that program, we decide to begin sharing our quarterly marketing technologies cheatsheet: a recap of the evolving technologies that we are most excited about.
This week we are releasing our Winter 2015 report. And earlier today, we went to Periscope to talk about three of the martech tactics that we think will really move the needle.
Scalable Social Advocacy: defragmenting influencers on the customer journey
The first is a truly scalable, turnkey Social Advocacy tool that allows marketers to confidently scale their messaging to influential bloggers who are guaranteed to support and distribute provided content. Built-in tracking functions ensure execution and provided measurable analytics. No other tool on the market offers the entire package of content through analytics.
Mobile Redemption: Instant Rebates and GWP’s in the digital era
The second is the mobile/digital execution of the powerful mail-in rebate or premium incentive program. Customers craving immediate gratification can now engage with brands immediately after purchase, getting a jump start on their reward. The technology, which doesn’t require downloading an app, uses the same secure banking technology used to photograph checks as the means to validate a retail receipt.
How it works:
- Consumers simply visit a custom website (or text) from their phone, tablet, or desktop to verify their purchase.
- Then, by sharing contact information, their reward is on its way (digital rewards can be delivered immediately).
- Once in the program, marketers can use additional prompts to engage customers via social media, or offer loyalty rewards to encourage up-sells and cross-sells.
- Rich data analytics allow marketers to create remarketing offers, funnels, and other engagement for all levels of participants.
We see this execution as a must-do for any marketer currently executing mail-in programs.
Periscope: Get on it now. Be an early adopter.
The third tactic is Periscope. It’s the fastest growing social media app of all time, yet less than 1% of the users actually “scope”. As such, there’s a huge opportunity for marketers to become the early adopters. There are a plethora of great uses, from first look videos, to onsite shots at sponsored events and trade shows.
Learn more about these tactics and more. Reach out to [email protected] for a full copy of the Winter 2015 Martech Report.