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The Customer Journey

Awareness

Your prospect doesn’t even know you exist. How can you help them discover you?

Interest / Consideration

Your prospect has discovered you, but they need to know more. What and where will they find the
answers?

Trial

Your prospect is ready to test the waters, but not fully commit. What will you offer?

Purchase

Your prospect is ready to buy. How will you motivate them to buy now?

Use

Your prospect is now a customer! What else will you offer to gain their trust and deepen their connection?

Advocacy

You’ve got a loyal customer! How can you entice them to tell others how great you are?



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Audience Segmentation

Direct Response

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Incentive Programs

Gamification

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