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INFO X!CHANGE BLOG

It’s Q4: Time to Close…. and Open.

I love Q4.  Back in the ‘90’s, we typically spent Thanksgiving weekend preparing to hear what toys didn’t move well on Black Friday, so that we could get promotions in-store the following week for the under-performers. It was all hands...

Marketing automation is awesome… except when it’s not.

I’ve heard a few horror stories lately from colleagues about top-of-the-funnel leads lost as a result of marketing automation “glitches”. A handful of our middle-of-the-funnel campaigns also recently stalled because of internal corporate martech challenges. As we all know, neither...

Prospects don’t live in a vacuum

“Help! My click-thru’s took a nose-dive.” “Out of nowhere, my opt-in rate crashed.” “My sales dropped off the cliff this week.” Marketers say this time and again, throughout the course of the year.  Many are truly perplexed as to why...

Happy 25th Anniversary…. now what?

That was the question in late 2014, when my business partner and I celebrated our 25th business anniversary. We took a leap of faith in 1989 that we could run our own promotions agency. Since then we have had the...
  • martech

The Winter 2015 Martech report is finished!

Recently, the founders of X!PROMOS launched an Instant X!pertise series of resources designed to help marketers at all levels become better educated about how to use promotional tools to drive sales. As a part of that program, we decide to begin...
  • SHOMHawaiiContest

Get Inspired by 30 ideas in 30 days

Welcome to our 30 days of X!mas! This year X!PROMOS is committed to assisting marketers of all sizes to improve marketing campaign ROI through promotions that can increase sales, response rates, and brand awareness.  We are sharing inspiration in the form of 30 days of...
  • SocialInfluence

Efficiently Reaching Social Influencers to Promote your Brand

How influential are social influencers? In a word, VERY. Most marketers acknowledge that bloggers are becoming more and more influential, as consumers are looking online to discover new brands and reinforce their purchase choices.  Consumers surveys show that over 80% trust...
  • Glidden Sponsor Slug MLS

Finding an awesome sweepstakes prize inside your own company

This is just one of the 8 hot ideas you can find in “Eight untapped Sweepstakes Prize Hacks: Big Value on a Small Budget”. According to the IEG, annual sponsorship spending by North American companies was expected to reach over $20 billion...